mardi 30 décembre 2014

Lamp

 Started a new project- a lamp. It will have three layers and an LED at the bottom. 

The layers are cut out of pages of an old book.








 All three layers on top of each other. 




Shadow of all three.  

Outside- cardboard (will probably paint or glue to a wood structure. 






Inside- collage of cut up pieces of the pages of the book.





mercredi 10 décembre 2014

Comparing and Contrasting Editorial and Fine Art Food Photography

Leigh Beish
ed·i·to·ri·al
ˌedəˈtôrēəl/
adjective
  1. 1.
    of or relating to the commissioning or preparing of material for publication.






JackieAlpers

fine art
noun
  1. 1.
    creative art, especially visual art, whose products are to be appreciated primarily or solely for their imaginative, aesthetic, or intellectual content.





Fine art food photography is photography that is not intended to be published alongside an article and is appreciated purely because of its aesthetic quality. Editorial food photography usually has another purpose, such as accompanying an article or recipe.

In the photos above, the editorial photo is warmer and has a decidedly cozier more inviting feel. Its purpose it to make the viewer feel enticed so that they will want to make the stew (and use the recipe along side the photo). It is also presented in a way that is similar to the way one might eat it. It is also photographed from a birds eye view, which is characteristic of many editorial food photographs. The subject and message is clear.

The fine art photograph has cooler tones, and has an entirely different focus. Although the subject matter is relatively clear, there are aspects that are not clear, such as the face of the woman pouring the water, and the background. If this were editorial food photography, the focus of the photograph would be less on the reflections in the glass and more on tea pot and the woman pouring it. The tea pot looks disembodied, as if it is floating in mid air. Although there are hints of the woman who is holding it, it is implied rather than directly shown. This is the main difference between the two photographs. Everything is intended to be clear in editorial work, while in fine art there is room for photographs that may be confusing, but are beautiful. It is not that editorial work cannot be beautiful. Both are beautiful. It is just that they have different objectives. However, the lines between the two are not always clear cut. Editorial work can sometimes be fine art if isolated from the work with which they are published.

Macarons

                   



Shooting Food Photography- Tutorial


  • Use natural light
  • Make sure the area where you are shooting is not too dark (there is light) 
  • Avoid hot spots (white spots of glare) by- using tarnished silver, moving shiny things out of direct light
  • The food doesn't need to be photographed the same way you would eat it- it just needs to look good 
  • Use props to suggest ways you might eat the food (ie: whipped cream with pie or whipped cream sprinkled with cocoa powder on  top of a mug of hot chocolate) 
  • Casually hide imperfections in your food by covering them up (ie: if your banana bread has fallen in the middle, wrap part of it in a cloth or paper) 
  • Use bright splashes of color to make the food look enticing 
  • Meat is hard to photograph- you will need to have something with it or on top of it to make it look interesting
  • Have an interesting background (but not so interesting that it takes away from the food) 
    • Using crumpled linen underneath a cooling rack full of cookies 
    • Using a patterned piece of cloth 
  • If you are shooting above the food (bird's eye view), make sure that you are directly above it and not slightly to the side. 
  • If it is editorial food photography- think about where you could put text  (maybe leave some space to one side where you could put a title or some text)