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| Leigh Beish |
ed·i·to·ri·al
ˌedəˈtôrēəl/
adjective
1.
of or relating to the commissioning or preparing of material for publication.
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| JackieAlpers |
fine art
noun
1.
creative art, especially visual art, whose products are to be appreciated primarily or solely for their imaginative, aesthetic, or intellectual content.
Fine art food photography is photography that is not intended to be published alongside an article and is appreciated purely because of its aesthetic quality. Editorial food photography usually has another purpose, such as accompanying an article or recipe.
In the photos above, the editorial photo is warmer and has a decidedly cozier more inviting feel. Its purpose it to make the viewer feel enticed so that they will want to make the stew (and use the recipe along side the photo). It is also presented in a way that is similar to the way one might eat it. It is also photographed from a birds eye view, which is characteristic of many editorial food photographs. The subject and message is clear.
The fine art photograph has cooler tones, and has an entirely different focus. Although the subject matter is relatively clear, there are aspects that are not clear, such as the face of the woman pouring the water, and the background. If this were editorial food photography, the focus of the photograph would be less on the reflections in the glass and more on tea pot and the woman pouring it. The tea pot looks disembodied, as if it is floating in mid air. Although there are hints of the woman who is holding it, it is implied rather than directly shown. This is the main difference between the two photographs. Everything is intended to be clear in editorial work, while in fine art there is room for photographs that may be confusing, but are beautiful. It is not that editorial work cannot be beautiful. Both are beautiful. It is just that they have different objectives. However, the lines between the two are not always clear cut. Editorial work can sometimes be fine art if isolated from the work with which they are published.